Less is more on Steve
THE PRODUCT
Change your DNA, change their DNA, change the universe
Create ecosystems not just products
Don’t ask, tell
Focus on a niche and dominate it
Be simple but elegant
THE PROCESS
Innovate and execute your vision
Find the winning formula and stick to it
Don't invent, discover and connect the dots
Be secretive
Master the message
THE PEOPLE
Be intense, absorb the present moment
Make people better, the best
Listen to the inner voices
Touch their souls
Awake emotions
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